Confused About Selling? A Complete CMA Will Clear Things Up!

Price It Right—From The Beginning

Home Value is not just about numbers! You need an in-depth CMA (Comparative Market Analysis) to set things straight.

When selling your home, everyone knows that market data plays a huge role in determining the right list price. But did you know other factors, such as your home’s style, layout, condition, and recent updates, can have an even bigger impact on your sales price?

Why Online Estimators Miss the Mark

Online home value estimators rely on public data to churn out an estimate of home value. While they’re convenient, these tools overlook critical factors such as property condition, unique features, and local market trends.

There’s no substitute for a human (in this case, a Realtor®) touch! An in-person visit to your home by one of our experienced professionals will help clear up the mystery. We’ll craft a CMA for your property to arrive at your highest and best home value.

Key Factors That Influence Your Home’s Value

• Location

  It’s a classic saying for a reason—location is everything. The proximity to work, schools, the lake, shopping, parks, and highways can significantly increase your home’s value. Location will always drive the price, whether your home sits in a bustling city or a quiet suburban area.

• Neighborhood and Community

  Homebuyers prioritize safety, good schools, and desirable neighborhoods with a strong sense of community. A neighborhood’s crime rates, school quality, and local amenities can raise property values significantly.

• Size, Style, and Layout

  A home’s aesthetic appeal, layout, and functionality play an enormous role in pricing. Buyers seek well-designed homes with ample space, good flow between rooms, and modern features. Homes with updated kitchens and outdoor living areas are especially desirable.

• Safety and Security

  Smart home features, security systems, and safe parking options add value to a home. Of course, homes with additional storage, extra rooms, and larger square footage command higher prices, too.

• Property Condition

  This is one of the most controllable aspects of pricing. Updated kitchens and bathrooms, modern fixtures, and general maintenance can significantly boost your home’s value. On the flip side, outdated or neglected homes can see a drop in market value. Before listing, consider making necessary repairs and staging your home to sell.

• Market Conditions

  The real estate market fluctuates. Prices tend to rise in a seller’s market, where inventory is low. Conversely, a buyer’s market with high inventory can cause prices to drop. Staying up-to-date on market trends in your area can help you set the right price.

• Economic Factors

  Interest rates, inflation, and job market strength all influence buyer purchasing power and, by extension, home prices.

• Comparable Properties

The prices of recently sold homes in your area, known as comparables or “comps,” are used to determine your home’s fair market value. A real estate agent will pull these for you to set a competitive and realistic price.

• Future Development

  New infrastructure, commercial projects, or residential developments nearby can impact your home’s value. As the Lake Texoma areas expand, future development will influence local home values.

• Emotion

  Sellers are sometimes swayed by emotional attachments, which leads to overpricing. The result is normally longer time on the market and lower sales prices in the end. That’s when the next factor comes into play: The Agent You Select

• The Agent You Select

  Choosing the right real estate partner is critical in pricing and marketing your home. When choosing an agent, consider an ERA Steve Cook agent for expert advice and a smooth selling experience. Our goal is to sell your home for the highest and best price as quickly and smoothly as possible.

The Bottom Line

Trust and experience should be your top priorities when choosing a Realtor® to represent you in the transaction. When there’s an ERA Steve Cook sign in your yard, we work hard to get the highest and best price for your property as smoothly and quickly as possible.

Ready to get started? Contact an ERA Steve Cook agent directly or fill out the form below, and we’ll get back to you right away! Did we mention the CMA is Free?

EDITOR’S NOTE: In real estate, brokers are responsible for their agents, and all agreements are signed under the broker’s authority. For simplicity, the term “agent” or Realtor® is used here.